Artificial intelligence chatbots and search engines are growing rapidly.
Perplexity AI is the perfect example. Since its launch in August 2022, it’s become a powerhouse in the AI search engine space.
Let’s explore the key statistics that highlight Perplexity AI’s impressive growth and market share today.
Top Perplexity Stats
- Perplexity AI has an estimated 15 million monthly active users in 2024.
- Perplexity processes over 100 million queries every week or 400 million per month.
- As of October 2024, Perplexity AI’s annualized revenue is around $50 million.
- Perplexity AI is currently valued at $9 billion.
- Perplexity AI holds a 5.6% market share in the generative AI chatbot space.
How many people use Perplexity AI?
According to 2024 data, Perplexity AI has approximately 15 million monthly active users.
In October 2024, it was reported that the AI-powered search engine processes 100 million queries weekly or 400 million queries monthly.
In comparison, Perplexity was processing roughly 250 million queries a month as of July 2024. That’s a 60% increase in just a few months.
The company’s mobile app has also been downloaded over 2 million times. It currently processes answers to over 230 million queries per month.
Sources: TechCrunch, Forbes, CNBC
Average Time Spent Using Perplexity AI
The typical Perplexity AI user spends 9 minutes and 16 seconds on the platform each visit.
The bounce rate for Perplexity is 46.71%, while the average user visits 3.18 pages every time they use the site.
Surprisingly, this is in line with other competitors.
Here’s a look at how Perplexity compares to its main competitors:
| Search Engine | Total Visits | Unique Visitors | Bounce Rate | Pages per Visit | Average Visit Duration |
|---|---|---|---|---|---|
| Perplexity | 126.6 million | 20.4 million | 46.71% | 3.18 | 9 mins 16 secs |
| 140.7 billion | 6.4 billion | 40.95% | 4.42 | 12 mins 30 secs | |
| Bing | 5.3 billion | 711.5 million | 43.68% | 4.22 | 10 mins 8 secs |
| ChatGPT | 4.5 billion | 529.6 million | 47.32% | 2.61 | 9 mins 7 secs |
| DuckDuckGo | 3.1 billion | 177.6 million | 51.65% | 2.42 | 10 mins 24 secs |
| Brave | 268.9 million | 29.4 million | 40.64% | 3.45 | 10 mins 59 secs |
| Google Gemini | 139.3 million | 76.9 million | 15.88% | 2.30 | 6 mins 20 secs |
| Claude | 118 million | 16.7 million | 43.84% | 3.00 | 9 mins 29 secs |
| Poe | 63.8 million | 10.4 million | 45.18% | 3.53 | 9 mins 19 secs |
| DeepAI | 34.4 million | 12.6 million | 64.28% | 2.45 | 8 mins 35 secs |
| You.com | 11.2 million | 2.9 million | 46.75% | 2.95 | 8 mins 8 secs |
Sources: Semrush
Perplexity AI Website Traffic Statistics
According to Semrush data, Perplexity generates 126.6 million website visits each month.
The United States is Perplexity’s number one traffic source, with 21.09 million monthly visitors, representing 16.66% of the AI startup’s total monthly traffic.
Here’s a look at the top five countries ranked by Perplexity AI traffic share:
| Rank | Country | % of Users | All Devices | Desktop | Mobile |
|---|---|---|---|---|---|
| 1 | United States | 16.66% | 21.09 million | 88.72% | 11.28% |
| 2 | Indonesia | 6.42% | 8.13 million | 47.62% | 52.38% |
| 3 | India | 6.39% | 8.09 million | 64.83% | 35.17% |
| 4 | Kenya | 5.56% | 7.03 million | 95.22% | 4.78% |
| 5 | Japan | 5.26% | 6.67 million | 97.22% | 2.78% |
Surprisingly, 88.72% of Perplexity users in the United States access the tool on a desktop rather than a mobile device.
In fact, desktops make up 78.38% of total Perplexity AI visits, while only 21.62% of visitors come from mobile devices.
Sources: Semrush
Perplexity AI Market Share
According to the latest data, Perplexity has a 5.6% market share in the generative AI chatbot market.
| Month | Market Share |
|---|---|
| January 2024 | 2.70% |
| February 2024 | 2.70% |
| March 2024 | 3.00% |
| April 2024 | 2.90% |
| May 2024 | 3.00% |
| June 2024 | 3.00% |
| July 2024 | 3.80% |
| August 2024 | 5.30% |
| September 2024 | 5.50% |
| October 2024 | 5.60% |
Over the past year, Perplexity has quietly gained market share from ChatGPT and Gemini. However, the startup still lags behind these tools, especially ChatGPT.
Below is a complete breakdown of the top ten tools in the generative AI chatbot space.
| Rank | Chatbot | Market Share % |
|---|---|---|
| 1 | ChatGPT | 59.20% |
| 2 | Microsoft Copilot | 14.40% |
| 3 | Google Gemini | 13.50% |
| 4 | Perplexity AI | 5.60% |
| 5 | Claude AI | 2.80% |
| 6 | Brave Leo AI | 1.50% |
| 7 | Komo | 0.70% |
| 8 | Andi | 0.70% |
| 9 | You.com | 0.50% |
| 10 | Phind | 0.40% |
Sources: First Page Sage
Perplexity AI Funding & Valuation
Perplexity AI is valued at $9 billion today, as they are currently looking to raise over $500 million in new funding.
This is a sharp increase from June 2024, when Perplexity AI raised between $10 million and $20 million at a valuation of $3 billion.
In January 2024, the company’s valuation was $520 million.
According to Crunchbase financial data, the AI startup has raised $165 million from 38 investors, including Softbank, IVP, and Wayra.
Sources: Crunchbase, TechCrunch, Bloomberg, Technology Magazine
Perplexity AI Revenue
Perplexity AI’s annualized revenue surpassed $50 million in October 2024.
In March 2024, the startup was generating approximately $10 million in ARR. That’s a 400% increase in revenue in seven months.
Sources: Reuters, TechCrunch
Number of Perplexity AI Employees
According to Growjo, Perplexity has 95 full-time employees, growing employee headcount by 313% over the past year.
The startup also reports approximately $210,526 in revenue per employee.
However, the number of people working at Perplexity may be much higher. According to the Perplexity AI LinkedIn page, there are 279 associated members with the startup.
That also represents part-time workers, contractors, and investors. However, the startup continues to grow rapidly with new hires.
Perplexity currently has 33 open job positions posted on their website, highlighting its growth and potential to increase headcount.
Sources: Growjo, LinkedIn, Perplexity
Conclusion
As interest in the generative AI space grows, so does Perplexity’s success.
With significant growth in user base, revenue, and market share, the company is well-positioned for the future. It will be interesting to see how their market share grows over the next five years.
